2023 Beauty Trend: Snail Beauty Products And Spas Increase In Global Demand — Retail Boss
Demand for snail beauty products is driven by increase in awareness about snail mucin’s beauty-enhancing properties to help address dry skin, stretch marks, acne, rosacea, age spots, and burns.
In addition, Snail mucin is said to have beauty-enhancing antioxidants, including elastin, antimicrobials, proteins, hyaluronic acid and glycolic acid. The global snail beauty market was valued at US$ 1.2 Bn in 2021. The global industry is anticipated to grow at a CAGR of 5.8% during the forecast period from 2022 to 2031 and reach US$ 2.1 Bn by 2031.
Asia Pacific led the global snail beauty products market in 2021. Snail slime-based anti-aging and anti-acne lotions have gained popularity due to wrinkle and acne problems experienced by the elderly population.
According to market trends, demand for snail beauty products in the region is driven by rise in prominence of snail spas in South Korea, Thailand, and Japan. The rise in popularity is being seen in other countries such as Europe, where the European Government is providing subsidies for investment in ventures such as snail farming.
Leading players in the global snail beauty products market have adopted strategies, such as product portfolio expansion and merger & acquisition, to expand global footprint. Guerdon, a premier company that exports and imports goods from countries including Germany, exports 40 tons to 50 tons (25 million) of baby snails annually to farmers in France, as per estimates by William Reed Ltd.
Brand To Know: COSRX
COSRX, stands for Cosmetics + RX(Prescription) has quickly become one of America’s favorite skincare brands providing snail inflused products with affordable skincare solutions, sold at retailers nationwide, including Amazon, Ulta, Revolve, and Dermstore. COSRX is known for seeing out on Amazon fast, after every restock and was a viral product in 2022 with their ongoing #SnailDanceChallenge and #SnailDuoShot and #SlapSnail with 273.6M views on TikTok.
“No Snails are Harmed,” said — COSRX
TikTokers aren’t the only ones going crazy for the Snail Essence. The best-selling snail essence has amassed thousands of 5-star ratings on Ulta, with many claiming that it works wonders on dry, damaged, and acne-prone skin helping to strengthen the skin barrier and achieve that coveted glass skin.
This is a RETAILBOSS exclusive content, originally posted on https://www.retailboss.co on January 3, 2023.
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