RETAILBOSS® is a internationally recognized media publication and industry blog that’s mission is to deliver compelling storytelling, breaking news coverage, and latest trends backed by market research. Founded in 2011 by retail expert and journalist, Jeanel Alvarado, Retail Boss takes a business and marketing point of view on the global retail industry. Our mission: connect the global retail industry through timely news, research, education and community. In addition to Retail Boss media coverage, Retail Boss provides press release and content services to companies looking to connect with the retailing sector.